55% of the population live in urban environments and these environments play an essential role in human health and wellbeing. Air pollution contains air particulate matter, PM2.5, that can stay in the air for long periods of time and be inhaled deep into the lungs. Pollution within urban areas can have an affect on asthma sufferers and "Around two thirds of people with asthma tell us poor air quality makes their asthma worse, putting them at risk of an asthma attack." (www.asthma.org.uk).
Processing video and sensor data faster than your competitors is critical to becoming the world-leader in autonomous driving. Growing fleets of self-driving cars generating huge volumes of data means the cost and effort to manage these can get out of control. Data optimisation can help accelerate analytical research and data processing.