It's hard to go a day without hearing the word 'data'. We rely on data on a daily basis in all industries; media, education, technology, retail etc. We are all getting excited about the possibility of what data can do. We know the buzzwords; Analytics, Big Data, Data Visualisation and Data Science! But at the root of these buzzwords is the need for visible, authoritative, consistent data that we can rely on to gain insights to support missions and goals.