“Smart City” is a term used to describe an urban area that utilise technology to both improve existing services, and to solve new and emerging issues that Urban Living and Urban Growth present. The world is an increasingly urbanised place. The United Nations state that in 2018 55% of the world’s population lived in urbanised areas, with growth projected to see this increase to around 68% by 2050. Managing this growth and the required extension of services and resources to accommodate it is a huge challenge for local and national governments across the world.

A smart city is "An urban area using different types of data and sensors to provide information, with the goal of efficiently managing assets and resources." (DisruptorDaily)

When we talk about hybrid cloud we're talking about firstly organisations that are using both on-premise private cloud and public cloud offerings and secondly have applications that move between them.

55% of the population live in urban environments and these environments play an essential role in human health and wellbeing. Air pollution contains air particulate matter, PM2.5, that can stay in the air for long periods of time and be inhaled deep into the lungs. Pollution within urban areas can have an affect on asthma sufferers and "Around two thirds of people with asthma tell us poor air quality makes their asthma worse, putting them at risk of an asthma attack." (www.asthma.org.uk).

Processing video and sensor data faster than your competitors is critical to becoming the world-leader in autonomous driving. Growing fleets of self-driving cars generating huge volumes of data means the cost and effort to manage these can get out of control. Data optimisation can help accelerate analytical research and data processing.